Context
What is happening—and why now?
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Cold email · Advice
Hi Maya — your talk on community-led growth changed how I’m thinking about onboarding. Would you be open to answering one question by email about early member rituals?
One answerable question. Honest effort. Easy to decline.
Clearer, not colder.
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What is happening—and why now?
Why is this person relevant?
What action or answer do you need?
How much effort will it take?
Is it voluntary and easy to decline?