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2. Give them a reason to care

Learning objective: Explain why this particular person is relevant without invented familiarity.

Why this matters

A genuine link can be a public idea, specific work, shared context, or a clear reason their perspective fits.

Generic praise asks the recipient to do the work of finding the connection.

Hard to answer

I’ve always admired your incredible work.

Clearer

Your article on volunteer retention helped me rethink how we welcome new event organizers.

Which opening is specific, credible, and relevant?

Your article on volunteer retention helped me rethink our first-week welcome, particularly the idea of assigning one clear early role.

The link is concrete, relevant to the request, and easy to believe.

Reusable pattern

I found your [specific work/idea] useful because [honest, relevant connection].

Why this advice?

This activity applies the principle “Genuine relevance.” See the reasoning and source.

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